Brand marketing
From strategy to channels.
Alex fits brand manager and marketing manager roles that need positioning translated into campaigns, channel plans, content calendars, partnerships, and measurable audience growth.
Role fit
Many brand marketing roles need a hybrid operator: someone who can write the brief, shape the campaign, manage creative output, read audience signals, and keep cross-functional work moving. Alex has done that across DTC, beauty, lifestyle, editorial, live events, and technology-adjacent categories.
His application work has repeatedly mapped to roles asking for the same capabilities: strategy to campaigns, shelf to scroll, complex idea translation, owned and social channels, stakeholder alignment, and brand systems that can scale without flattening the voice.
Amika: Drove 57% audience growth, 31% sales lift, and 40% social engagement increase through brand and content systems.
DanceOne: Managed content strategy, operations, production timelines, and repeatable formats across live-event marketing.
M.A.C Cosmetics: Increased web traffic 49% and accelerated campaign development through digital transformation and workflow redesign.
Independent strategy: Builds positioning, creative briefs, campaign frameworks, creator briefs, and channel-ready content programs.