Explore the impact of the collaborative creative strategy process I implemented during my time at Amika. By fostering synergy between the creative and marketing teams, we developed revenue-driving campaigns that propelled new product launches, elevated holiday promotions, and captivated audiences through immersive pop-up experiences. Witness how my innovative approach even extended to trailblazing activations in the metaverse, solidifying Amika's position as a forward-thinking beauty brand.