Discover the groundbreaking brand platform refresh I spearheaded for NARS during my tenure at Baron & Baron. Brought on board for my expertise in digital innovation, I led the development of comprehensive video presentations showcasing the transformative strategies for NARS. The presentations encompassed a wide range of initiatives, including dynamic product launches, the highly anticipated China market launch, captivating Fashion Week activations, strategic brand collaborations, impactful social media stunts, and forward-thinking creative approaches. Immerse yourself in the visionary ideas that redefined NARS' brand presence and positioned them for success in the ever-evolving beauty landscape.