How Bella Hadid Became Beauty's Breakout Face

THE TASK:

Deliver print images for the 2016 September Issue beauty feature, and assets to amplify the reach across social platforms. Bella Hadid was only available for 4 hours for this shoot.

Beauty tutorial (YOUTUBE + IG)

THE APPROACH:

Photograph Bella in a rowboat in Central Park Pond, then capture a beauty tutorial in a nearby hotel bathroom.

THE RESULT:

The social assets alone were viewed over 14 million times. Viral and Iconic. Click here to read the article.

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