THE TASK

Drive awareness around M·A·C Fix+ as a 12-hour setting spray with good for skin benefits while highlighting ‘multi-misting’ usage and product versatility. Cross-sell with Studio Fix foundation franchise. 

THE CONCEPT

The Fix+ Benefits video that never ends. This infomercial-inspired video will be entirely focused on the product and its benefits. It puts Fix+ on a literal spotlit pedestal that glamorously and epically rotates while calling out all its infinite assets. The video grabs the audience with a cheeky intro, like, "Is alcohol giving your skin a hangover?" as a direct challenge to Urban Decay. We then assert that Fix+ does not contain alcohol, but it does hydrate skin + refresh your face + set makeup for up to 12 hours + contain good-for-you ingredients + boundless other benefits. This modular video idea could include cut-downs for teasers, customer reviews, cross-sell, and benefit-focused videos.

The CONSUMER JOURNEY